About us
Senior experience. Real relationships. Fully hands-on.
Orchid helps purpose-led food, drink and personal care brands win and grow listings across the UK and Ireland.
Managing Director Michelle Butler brings more than 20 years in FMCG, spanning sales, marketing and international market development at Unilever, GSK and Reckitt Benckiser. She also spent over a decade with Bord Bia, including seven years as UK General Manager, helping ambitious Irish brands build and grow their businesses in the UK.
The result is big-brand commercial expertise combined with the agility, energy and personal approach of a specialist consultancy.
We believe in the brands we represent
We look for products with a purpose. They might be better for our health, better for the planet, or simply doing things differently. We want products we’d genuinely be happy to have in our own cupboards and to feed to our own families.
Those shared values have drawn a brilliant community of health, wellness and sustainable brands to Orchid.
Your vibe attracts your tribe.
We become part of your team
We’re not an agency sitting on the sidelines. We get under the bonnet, looking at the product, the numbers and the story, because that’s the only way to sell something properly.
Preparation is non-negotiable. We consider every opportunity carefully, give every conversation a purpose, and work through every potential listing in detail before we walk into the room. An introduction opens the door. Understanding, preparation and genuine belief in the product are what win the listing.
We help turn ambition into action, from shaping commercial strategy to securing listings and building sustainable sales.
Big-brand thinking. Hands-on delivery.
We work with brands at every stage, from those taking their first steps into retail to established names ready for their next chapter. We’re commercially minded, personally invested and focused on making things happen.
When we work with a brand, it becomes part of our DNA.