Opening doors. Driving outcomes.
We win listings and grow sales for purpose-led food, drink and personal care brands across the UK and Ireland.
Proud to work with
Why Orchid
Doors, opened.
We know how to reach the right buyer and get them engaged. If you need to be in the room, we'll get you there.
Strategy in the doing.
Pricing, range and channel plans built while we sell, not in a report that sits on a shelf.
Part of your team.
We work inside your business as your sales resource, day to day.
Where brands get stuck
Most brands stall at one of three gates.
Not buyer-ready
Your offer doesn't stand out yet.
No route in
No buyer contacts, no one to open the door.
Listed, but stalling
On shelf, but weak rate of sale.
We help clear all three.
How we work
Support tailored to where your brand is today. Buy only the stage you need next.
Shape
Positioning, packaging, research.
Plan
Go-to-market, route to market, forecasting.
Sell
Distributors, buyer introductions, listings.
Grow
Account management, promotions, sampling.
Who we work with
Purpose-led food and drink start-ups and SMEs, and challenger brands entering the UK, especially from Ireland. We only take on brands we believe in, never their competitors, and our success is tied to yours.
Results
All Real Nutrition
Listed by Whole Foods Market UK in February 2026, now its fastest-growing protein snack.
Teffie
Won listings at Holland & Barrett, Selfridges and Fortnum & Mason; one of 15 brands chosen from 450 for Fortnum & Mason's Open Call.
DaisyFace
From first introduction in May to John Bell & Croyden shelves in November.
Our channel expertise
What brands say
Michelle then opened the door to John Bell & Croyden for us... from that very first introduction in mid-May, we achieved an incredible on-shelf launch by early November.
Her expertise has been instrumental in accelerating our brand's presence in the UK retail market, especially with the successful launch of Goatsbridge at Ocado and Co-Op.
Her commitment, knowledge, and persistence have been vital in nurturing our business.
Working with Orchid Sales & Marketing has been a game-changer for our business!
Meet Michelle
Michelle Butler, Managing Director. Ex-Unilever, GSK, Reckitt and Bord Bia, Michelle works directly on every brand Orchid takes on.
Book an introductory call and get honest feedback on your UK potential.
We review your offer, ambition and traction, then send a brief with deliverables, timeline and commercials.
- Introductory call
- Follow-up meeting
- Brief agreed