ABOUT US
WHAT WE DO
We empower bold entrepreneurs to create purposeful businesses that transform lives, act as a force for good, and inspire consumers worldwide.
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We collaborate exclusively with purposeful businesses that align with our values of trust, transparency, and kindness - prioritising people, communities, and the environment.
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We take a hands-on approach, delivering results now while building for the future. Our integrated model - spanning brand strategy, sustainability, and commercial growth - ensures seamless execution and proven success.
MEET THE TEAM
Michelle Butler
Managing Director
Energised, positively optimistic, and passionately committed to driving impact. Michelle Butler has over 20 years of experience as a strategic consultant. Her expertise spans commercial and marketing strategy across private and public sectors, working with global organisations such as Bord Bia (The Irish Food Board), GSK, and Unilever.
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Louise Monkman
Commercial Lead
With a successful career spanning over 15 years in the FMCG sector, Louise Monkman is an accomplished Sales Controller with extensive expertise across Ambient, Chilled, and Frozen categories, including Pet Care, BWS, Soft Drinks, Spreads, Sauces, and Savoury Pastry.
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Jennifer Delucry
Marketing Lead
Angela Rawstorne Sustainability Lead
With over two decades of experience in driving impactful business change, Angela Rawstorne is a seasoned sustainability consultant. With an MSc in Sustainability, Innovation, and Entrepreneurship, as well as GRI certification, Angela combines deep strategic expertise with hands-on implementation skills.
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Susy Weitz
Brand Lead
An expert in Insights, Brand Strategy, and Creativity, with over 20 years of experience spanning consumer healthcare, retail, and food and drink. Susy Weitz combines strategic insight, creativity, and commercial acumen to deliver impactful brand solutions. From accelerating growth for start-ups to developing sophisticated strategies for global giants like Unilever North America.